About the group

Discover the brands, ambitions, and leadership behind our growth story

The Dotdigital group

Dotdigital’s suite of integrated marketing technology helps businesses close the acquisition-to-advocacy loop, driving real results for our customers.

  • Alia | Subscriber acquisition

    Alia delivers AI-powered pop-ups for ecommerce brands on Shopify, converting site visitors into subscribers.

    Go to Alia website

  • Dotdigital | All-in-one marketing platform

    Dotdigital’s marketing products provide connected automation, personalization, and loyalty capabilities.

    Go to Dotdigital website

  • Social Snowball | Influencer marketing

    Social Snowball is built for Shopify brands that want to scale affiliate revenue with creators and ambassadors.

    Go to Social Snowball website

Marketing Automation

Dotdigital’s AI-powered marketing automation platform gives marketing teams all the tools they need to find high-value customer segments, create attention grabbing campaigns, and reach current and future customers across every marketing channel.

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Personalization

Dotdigital’s personalization platform puts zero-party data to work and lets marketers personalize the entire customer journey. Delivering truly relevant customer experiences, increased engagement, added urgency where needed and improved conversion results.

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Loyalty & retention

Dotdigital’s loyalty platform automatically connects a brand’s loyalty program with their marketing campaigns - enabling them to reward their top customers and encourage repeat purchases.

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AI-powered pop-ups for Shopify

Alia helps brands grow subscribers and revenue through unique popover experiences designed to gather rich, actionable, zero-party data. When connected to Dotdigital, these subscribers can be retargeted with personalized content throughout their lifecycle on, every channel.

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Influencer marketing for Shopify

Brands use Social Snowball to create engaging referral programs that turn customers into affiliates. When connected to Dotdigital, brands can automate their word-of-mouth marketing and grow revenues from a customer base of brand advocates.

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Leadership

The Board of Directors at Dotdigital bring a wealth of knowledge and experience
to the senior governance of the business. They are the driving force behind the
company's corporate goals and growth strategy.

Chief Executive Officer

Milan Patel FCCA ACA BFP

Milan joined the Group in 2007 before being appointed as Group Company Secretary in 2009. He later took on the roles of CFO in 2015 and CEO in 2016. As a fellow member of the Association of Chartered Certified Accountants (ACCA) and a member of the Institute of Chartered Accountants in England and Wales (ICAEW), Milan has successfully overseen the Group’s admission to ISDX (now Aquis - AQSE) and its listing on AIM.

Before becoming the Group’s permanent CEO over eight years ago, Milan managed the Group’s financial management and reporting, regulatory compliance, legal, and corporate governance functions. He offers valuable strategic financial and commercial expertise to the Board. In addition to his financial acumen, he possesses a wide range of operational skills, robust leadership qualities, international business development experience, mergers and acquisition expertise, and strong decisive management skills.

As the leader of the Executive team, Milan is responsible for guiding the Company’s vision and growth strategy. Specifically, he spearheads the Group’s international growth strategy, accelerated product innovation, strategic partnership development, and acquisition strategy execution. Throughout the Company’s life on public markets, Milan has consistently demonstrated a solid track record in delivering performance against plans.

Chief Financial Officer

Tom Mullan

Tom joined the Board on 30 April 2025 and brings extensive experience in both the global software industry and as a public company CFO.

Tom began his career in 2001 with EY, gaining ACCA qualification and working in UK, US and Australian practices throughout his seven years with them. Subsequent to this, Tom spent a further seven years with global insuretech leader, Guidewire Software Inc, leading finance and operations across EMEA as headcount in the region grew from less than five to over four hundred and the group listed on the NYSE. Tom’s first group CFO role was with another insuretech business, Fadata, where he spent two years with the private equity backed business.

Most recently, Tom served for more than six years as CFO at Gresham Technologies PLC ("Gresham"), a leading software and services company that specialises in providing solutions for data integrity, control and connectivity. During his time at Gresham, Tom played a leading role in driving the evolution of the legacy business to SaaS, overseeing international expansion and both bolt-on and transformational M&A activity. This culminated in the company’s transition to private ownership in 2024.

Non-Executive Chairman

John Conoley

John was appointed as Non-Executive Chairman of the Board on 5 July 2022, following the resignation of the previous Non-Executive Chairman. He brings significant executive and non-executive Board-level experience of both fully-listed and AIM-quoted businesses.

He began his career in the IT industry with IBM in 1983 where he worked in a range of industries in technical, sales and marketing roles. Recent public company roles include Chief Executive Officer of Psion PLC, the fully-listed international mobile device company, from April 2008 to October 2012 when it was acquired by Motorola; Non-Executive Director of NetDimensions (Holdings) Limited, the AIM-quoted human capital management software company, from October 2016 to April 2017 when it acquired by Learning Technologies plc. In addition he was Non-Executive Chairman of Wameja Limited, the AIM and ASX quoted innovative mobile financial services company that was acquired by Mastercard in 2021. He was Executive Chairman of the AIM-listed FireAngel Safety Technology Group PLC until June 2023. Since September 2023 John has been Executive Chairman of PE backed company Aura Futures Ltd.

Non-Executive Director

Elizabeth (Liz) Richards ACA

Liz joined the Board on 1 May 2020 and also chairs the Audit and Risk Committee. She is a highly experienced Executive and Non-Executive Director with a career spanning the Financial Services, Data and Software sectors. After an early career with Lloyds Bank, Liz qualified as a Chartered Accountant with EY.

Liz was Chief Financial Officer for Callcredit (now Transunion), a successful consumer data business, where as a founder member, she oversaw its rapid growth from start-up to a £150m revenue business. During that period, she was instrumental in the purchase and integration of several successful acquisitions and has end-to-end experience of significant private equity and trade corporate transactions.

She is also a Trustee and Chair of Finance and Investment for Yorkshire Cancer Research and sits on the Council of the University of Leeds, where she is also a member of the Audit and Risk Committee.

Previous NED and Audit Chair roles have included Tracsis plc, an AIM-listed software business in the transportation sector, LINK Scheme, the ATM operator, and Leeds Trinity University.

She brings experience of high-growth acquisitive business, and financial, audit and governance expertise to the Board at Dotdigital.

Non-Executive Director

Boris Huard

Boris joined the Board on 26 March 2019 and is the CEO of CitNOW Group, a Living Bridge and Tenzing portfolio company providing SaaS and Data solutions to the automotive industry across 50 countries. Boris brings present day experience of running global software, big data and analytics businesses–topics of key importance to Dotdigital.

Boris joined CitNOW in 2024, having previously held roles in the technology industry for 20 years, ranging from Board Director with Maxima Plc, Chief Executive at Sword CT Space, UK & I Executive Board at Experian and Global ID&F MD for GBG Plc.

During those years, he delivered sustainable organic growth and executed bolt-on acquisitions. From turnaround to successful public to public exit transactions, Boris drove performance through hands-on P&L management, international business development, cross-continents operations, mergers and acquisitions and company restructurings and integrations.

Investor FAQs

When was Dotdigital founded?

Dotdigital was founded in 1999.

When is Dotdigital’s financial year end?

Dotdigital’s financial year runs from 1 July through 30 June.

When did Dotdigital begin trading on AIM?

The Group was admitted to trading on AIM in 2011.

How can I purchase Dotdigital shares?

Dotdigital shares trade on AIM under dotDigital Group PLC [DOTD]. They can be purchased in the open market through trading platforms or brokers that are FCA regulated in the UK.

Who should I contact with enquiries relating to investor relations?

For any press or general enquires relating to investor relations, please contact investorrelations@dotdigital.com.

Who are Dotdigital's registrars?

Dotdigital's share register is maintained by Share Registrars Limited, 3 The Millennium Centre, Crosby Way, Farnham, Surrey GU9 7XX. They can be contacted on +44 (0)1252 719 232 or at enquiries@shareregistrars.uk.com. Please contact the registrar directly for any administrative queries relating to your holding, such as a change of address, lost share certificates, dividend payment instructions or the transfer of shares.

I have moved - who do I need to tell?

If your shares are held directly on the register, please notify the registrar, Share Registrars Limited, of your new address using the contact details above. If your shares are held through a broker, platform or nominee account, please contact that provider directly, as they hold your records rather than the registrar.

How do I find out about Dotdigital shares I hold?

For shares held directly on the register, the registrar (Share Registrars Limited) can confirm the details of your holding and answer questions about share certificates, dividend history and transfers. Contact them using the details above, quoting your shareholder reference number. If you hold your shares through a broker or investment platform, your holding details and valuation will be available through your online account or by contacting that provider.

I would like to receive paper copies of the Annual Report and Financial Statements - who do I contact?

Our Annual Report and Financial Statements, along with interim results and other publications, are available to view and download free of charge in the Financial Reports section of this website. To modify your preferences for paper or electronic documents, please contact the registrar (Share Registrars Limited) at the contact details above.

What do I do if I receive unsolicited phone calls or correspondence concerning investment matters?

Shareholders are sometimes targeted by unsolicited approaches, often by phone, offering to buy shares at an inflated price, sell shares in a non-existent company, or offer "free" research or advice. These are typically scams, sometimes known as boiler-room fraud.

If you receive an unsolicited approach, we recommend that you:

  1. Do not give out any personal or financial details, and end the call.
  2. Check that the firm contacting you is authorised by the Financial Conduct Authority (FCA) using the Financial Services Register at register.fca.org.uk.
  3. Be aware that fraudsters may claim to be authorised, so verify contact details independently rather than using those they provide.
  4. Report the approach to the FCA so they can keep records up to date and follow up with appropriate action if need be.

Does Dotdigital pay a dividend?

Yes. Dotdigital operates a progressive dividend policy aligned to earnings and cash generation, and currently pays a single final dividend each year following approval by shareholders at the Annual General Meeting.